Dixons Croxteth Academy | Mission, values and drivers
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Dixons Croxteth Academy

Mission, values and drivers

At Croxteth, we have many minds but one mission: to ensure all students succeed at university, or a real alternative, thrive in a rewarding career and have a purposeful and happy life.

Our core values of respect, integrity and determination permeate all that we do. From the moment a student arrives at Dixons Croxteth Academy, we ask them to live these values:

Hard Work

We never give up. We remain positive so that we have the strength to persevere with even the hardest work. We do what it takes for as long as it takes. ​


We do the right thing because it is the right thing to do. We do this even when people are not watching.​


We play by the rules. We are respectful, polite, and courteous at all times. We treat others in our diverse community as we wish to be treated. When we help others, we help ourselves. ​

We also focus on three key drivers: Mastery, which is the drive to get better at things that matter; Autonomy, or the drive to direct our own lives; and Purpose, which is the drive to connect to a cause larger than ourselves (Dan Pink, ‘Drive‘).

We clearly communicate our mission, values and drivers throughout every day so that the whole school community know the purpose of everything that we do. We know why we move around school in the way that we do, we know why we wear our uniform in the way that we do and we know why we look at the speaker in all of our lessons.

Through rigour, simplicity and a relentless focus on success, all students work hard every day to climb the mountain to university or a real alternative.